Kerchanin Allen​

Responsible for creating and delivering marketing ideas and activities. Concepts and creates marketing materials, manages projects, and ensures company messages are consistent.

PRIMARY RESPONSIBILITIES

 

• Create, deliver, edit, and optimize marketing materials.

• Ensure that messages are supportive of and consistent with marketing strategies.

• Supervise social media outreach.

• Deliver content via LinkedIn, Twitter, Facebook, email, or direct mail.

• Coordinate and deliver email campaigns.

• Mass-mail materials.

• Create brochures and sell sheets.

• Provide support to marketing department.

• Coordinate flow of information and communication and disseminate it according to plan/strategy.

• Work with manager and business units to determine event budget and manage expenses to that budget.

• Promote products and services through public relations initiatives.

• Develop marketing communications campaigns.

• Create thought leadership materials.

• Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals.

• Identify, develop and execute communications strategy for key media contacts and customer references.

• Research media coverage and industry trends.

• Develop fresh story ideas.

• Conduct extensive media outreach.

• Improve communication efficiencies within company.

• Manage video content.

• Create and distribute customer surveys.

 

Marketing Coordinator Job Purpose: Markets products by developing and implementing marketing and advertising campaigns; tracking sales data; maintaining promotional materials inventory; planning meetings and trade shows; maintaining databases; preparing reports.

Marketing Coordinator Job Duties:

• Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.
• Tracks product line sales and costs by analyzing and entering sales, expense, and new business data.
• Prepares marketing reports by collecting, analyzing, and summarizing sales data.
• Keeps promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt.
• Supports sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests.
• Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
• Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.
• Monitors budgets by comparing and analyzing actual results with plans and forecasts.
• Updates job knowledge by participating in educational opportunities; reading trade publications.
• Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.

Skills/Qualifications: Direct Marketing, Market Segmentation, Marketing Research, Coordination, Project Management, Reporting Research Results, Understanding the Customer, Process Improvement, Initiative, Planning, Financial Skills