Kerchanin Allen​

Social Media Coordinator

 

The social media coordinator works under the direction of the social media or new media manager and is a member of the marketing department, either within an entertainment company or at a third-party firm hired to maintain the company’s online presence. He or she is responsible for developing strategies to increase the fan base on sites such as Facebook, Twitter, and YouTube by outlining a campaign calendar and conceptualizing tactics to increase audience participation. This person is also the voice of those public sites, actively engaging followers in a dialogue in an effort to transform visitors into advocates for the brand. The social media coordinator will collaborate with all divisions of the marketing and promotions teams to create relevant content and interactive media experiences through the social sites, and may oversee freelance outreach staff. In an effort to exploit all available strategies for drawing in new visitors, the coordinator will seek input from online marketing specialists concerning search engine optimization best practices. This position may have the added responsibility of contributing to the development of online advertising specifically engineered to drive traffic to social sites. He or she is expected to deliver regular updates to superiors concerning traffic and conversion of visitors, and will submit new development plans for approval by manager.